What Makes BEK Different? A Deep Dive into the Unique Appeal of Okinawa's Taco Brand

BLUE ENTRANCE KITCHEN (BEK) is an Okinawa-based brand that “reimagines” the taco cuisine genre.

BEK is not a "restaurant known for its delicious tacos,"A restaurant brand from Okinawa delivering a taco experience unlike any other in the worldis.

Is BEK even a taco place?

For BEK, tacos are not the goal but the means. Rather than recreating the cuisine of a specific country, we chose tacos as a format to blend global elements starting from Okinawa. At this point, our positioning differs from that of a typical taco specialty restaurant.

Okinawa's "Chanpuru Spirit" is the starting point for everything

At the core of BEK's uniqueness lies Okinawa's champuru spirit. It embraces diverse cultures without exclusion, allowing them to blend naturally. This philosophy is consistently reflected in our culinary creations, team composition, and spatial design.

Fermented Tortillas: A “Base Unlike Any Other in the World”

BEK's fermented tortillas are not an extension of existing tacos. Designed to integrate toppings, sauces, and aromas through complex flavors achieved by fermentation, this foundation defines BEK's flavor profile.

Experience Design That Goes Beyond Just Cooking

At BEK, the food is merely part of the experience. Everything—the space, the music, even the rapport with our staff—is designed as a single narrative. This holistic value is what makes it memorable.

The fact that it originated in Okinawa is its greatest originality.

The very fact that BEK was born in Okinawa is the biggest difference. We view the world not from the center, but from Okinawa, where cultures blend. This perspective is strongly reflected in both our cuisine and our brand ethos.

What sets BEK apart from others is thatIt's not about what you're putting out there, but how you're thinking.

Starting from Okinawa's chanpuru spirit, BEK continuously reinvents the very concept of tacos by layering its unique fermentation tortilla technology with experiential design. This is the essence of Okinawa-born BEK.