Behind the Menu

What is the quality line BEK upholds? Revealing the reason behind our pricing

BEK's pricing is not based on “cost,” but rather calculated backwards from a "line that must not be crossed."

・Don't judge based on whether it can be done cheaply, but rather on whether it should be cut
・Don't adopt elements that won't work internationally from the start
・Defining quality down to every dish, every space, and every fleeting experience

BLUE ENTRANCE KITCHEN sets clear quality standards based on the principle that "before being Okinawan, it must meet global standards."

Quality standards are determined by subtraction, not addition.

Spicy Carne Asada with Salsa Roja (Mexico)

・We do not adopt elements solely for visual appeal.
・We don't use ingredients that are just trendy
・Eliminate value that requires explanation to be understood

BEK's quality standards are defined not by "what to add," but by "what not to omit." Rather than flashiness or trendiness,Retain only the elements that retain their value over time.This subtraction design is the reason why we cannot lower the price as a result.

“We do not judge based on whether it qualifies as a taco.

Carne Asada-Blue Entrance Kitchen

・No pass/fail criteria based on genre
・Focus on whether it works as restaurant cuisine
・Confirm whether it requires no explanation when taken overseas

At BEK, there is no "it's tacos, so it's okay" standard. As a dish, as cuisine,Would it be understood anywhere in the world without needing an explanation?Only items that pass that check make it onto the menu. As a result, the prices no longer match the “taco market rate.”

There are processes we don't stop, even when we know they're inefficient.

BEK-Wagyu Cheese Birria Pizza

・Do not shorten the fermentation process
・Do not outsource preparation work
・Leave room for human intervention

BEK's fermented tortillas cannot be produced solely by focusing on efficiency. Yet we do not cut corners in the process becauseNot just taste, but to create a memorable experienceThis "judgment to tolerate inefficiency" itself is part of the quality line.

The design ensures the price doesn't appear high.

BEK Tacos TOP 3-Piece Combo

・Without borrowing the context of high-end establishments
・Avoid excessive explanation
・Space to blend into daily life even locally

BEK doesn't resort to gimmicks to justify its price. It doesn't flaunt luxury or use complicated language to explain its value. Yet the price holds its own becauseBecause it's designed so you understand why after experiencing itis.

The quality line BEK upholds is a standard that, once lowered, cannot be restored to the world.

Therefore, price is not negotiable; it is the brand's gateway to the world.Minimum requirementsexists as.

That's why BEK continues to offer it at this price.