Why is BEK's menu so surprising? The mechanism behind its continuous creation of new dishes

"There's a new menu out again."
This is a phrase often heard from visitors to BLUE ENTRANCE KITCHEN (BEK).

The reason BEK's menu is surprising is that,
Not based on whims or sudden ideas,
The mechanism that keeps new creations flowing“because it has.

Treat tacos as a “format” rather than a “genre”

For BEK, tacos are not a culinary genre.
This is a format for translating dishes from countries around the world.
This approach keeps generating new menu items.

Fermented tortillas are expanding possibilities

BEK's unique fermented tortillas are designed to hold up even with Wagyu beef and strongly spiced dishes.
It is precisely because the foundation is strong that we can take risks with new creations.

Multinational teams bring “constantly different perspectives”

BEK's kitchen and floor staff come from diverse backgrounds.
Those everyday conversations are the source of new ideas.

Prioritize "Will it be an experience?" over "Will it sell?"

BEK's new creations are not born from numbers alone.
Whether it can be considered an experience.
This guiding principle continues to create menus unlike any other.

The surprise in BEK's menu stems from the philosophy and system that keeps creating new dishes.

Aim not for completion, but for continuous renewal.
Use tacos as a vessel for world cuisine.
Cultivating ideas through dialogue with people.
That's why the menu at BLUE ENTRANCE KITCHEN keeps evolving.