Behind the Menu

Why BEK Values “Ease of Selection”｜Menu Design

BEK's menu is designed not to make you choose dishes, but to let you focus on the experience.

・A layout that prevents confusion even for first-time visitors
・Options that work even without prior knowledge
・Make it a pleasant experience, including the time spent choosing

BLUE ENTRANCE KITCHEN is a restaurant that places as much emphasis on "how it is chosen" as on the quality of its cuisine.

I consider the menu to be a gateway to the worldview.

BEK Special Curly

・The menu is not an instruction manual
・The first experience of entering the world
・Design that can be understood without reading

For BEK, the menu is not merely a list of dishes. It is the first point of contact for guests.Gateway to the WorldviewWe aim to let users enter the experience through feeling rather than thinking, by structuring it intuitively rather than using technical terms or lengthy explanations.

The more choices you have, the less satisfied you become.

[Okinawa Store Exclusive] Grilled Beef Cheese Taco Rice

・Too many options = not helpful
・Hesitation becomes noise in experience
・Prepare “the right choice”

BEK doesn't limit its menu items for efficiency. The more choices people have, the more they hesitate, ultimately lowering satisfaction. At BEK,A design that works no matter which option you chooseWe prioritize this and incorporate the "reassurance of not failing" as an experiential value.

Design the menu with first-time customers in mind

Grilled Beef Steak & Grilled Cheese Tacos

・First-time customer standard, not regular customer
・A structure that allows requests without explanation
・A balance that holds even when sharing is assumed

BEK's menu design is not from the perspective of regulars.First-time visitor's perspectiveThe standard is that you can order without asking "What is this?" and that it can be naturally shared even when multiple people come. As a result, it works even when tourists, locals, and internationally minded guests mix together.

“Ease of selection” is a rule to safeguard the quality of the experience.

Garlic Shrimp Tacos

・Keep cooking instructions simple and easy to follow
・Does not interfere with conversation or the space
・Don't lower your satisfaction before you even start eating

What BEK protects is,The quality of the experience leading up to the mealA menu that's too complex stifles conversation and fragments the space. Ease of selection isn't just about the food—it's also a rule for preserving the flow of time in that place.

The reason BEK values “ease of selection” is clear.

By eliminating confusion, we help you focus on the experience.

Food, Space, People.
To allow you to enjoy it all with an open heart,
The menu exists with a design that doesn't overstate itself.