“A Taste That Makes You Want More｜How to Make BEK

What BEK strives for is not the "surprise of the first bite," but rather the "flavor you suddenly recall days later."

BLUE ENTRANCE KITCHEN believes that flavor is not something to be “consumed,”remain in one's memoryI perceive it as an object.

A memorable taste doesn't have to be flashy.

BEK's tacos don't emphasize "obvious deliciousness." Instead, they're the kind you suddenly recall after eating or the next day,A vague yet indelible outlineWe place great importance on leaving behind.

Don't try to “teach” them the taste

At BEK, we don't cook with the intention of making you remember the taste. Instead, we want the flavor to linger alongside the joyful conversation, the pleasant atmosphere, and the emotions of the moment.The taste is preserved as part of the memory.We consider this to be the ideal.

Aiming for a flavor that doesn't end with just one taste

The flavor of BEK isn't designed to be fully understood after just one taste. It leaves room for you to realize, "Ah, so that's what it is," on your second or third try. That's the beauty of it.Reasons for repeat visitswill become.

The desire to eat again comes before reason.

"Why do I want to eat it again?" is often unclear even to the person themselves. BEK does not deny this ambiguity.That feeling of wanting to return, even without a reasonI believe this is proof that the flavor has truly come through.

What BEK is creating is,
“It is not a flavor that is highly regarded.

・When it comes to mind
・I feel like telling someone
・Before I knew it, I was choosing again.

SuchA taste that makes you want to eat it againis.

That is,
How to Make the BLUE ENTRANCE KITCHEN.