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Why We Insist on Handmade Tortillas|BEK's Quality Design

BEK makes tortillas by hand not just because they want them to taste good.

・It's easier to just buy it ready-made.
・Outsourcing will stabilize things.
・Both efficiency and cost will improve

Even so, BEKThe reason we continue to make things ourselves is to place quality not in the realm of “feelings” but in a “state that can be managed.”is.


Quality is a "state that can be reproduced."

Carne Asada-Blue Entrance Kitchen

・Can be made under the same conditions every time
・Able to notice changes
・Can explain the reason

BEK's concept of quality isn't merely about being well-made. It's about being able to explain "why it is in this state" and reproduce the same standard the next day. By crafting things by hand, we can control the process, variables, and judgment.Everything under their controlI have placed it there.


Outsourcing obscures the reasons for discrepancies.

Gold Experience-Blue Entrance Kitchen

・The cause cannot be traced
・Delays in adjustments
・Improvements become dependent on specific individuals

Outsourcing fabric production means you can't pinpoint why things go wrong when issues arise. BEK won't accept that. By making it ourselves,A state where the cause of deviation can be identified at the process levelis maintained.


Handmade preserves "judgment" rather than "flavor"

・Is today okay?
・Should I send it?
・Should I fix it?

At BEK, decisions like "not serving this today" or "adjusting this part" are made during the preparation stage. This cannot be fully determined by a manual. Precisely because it's handmade,Room for on-site judgment = Margin for safeguarding qualityremains.


Design that doesn't reduce quality to mere numbers

South African-Blue Entrance Kitchen

・Numbers are indicators
・The final decision rests with people
・Check the status

We manage numerical values like temperature and time, but at BEK, we don't stop there. The feel of it to the touch, how easy or difficult it is to handle.The premise that people are involved in the decision-making processThe positioning of handmade tortillas is designed to be.


The ability to fail is also part of quality design.

BEK Nashville Hot Chicken

・Can be remade
・The ability to decide what to discard
・Never compromise

Outsourcing and mass production make it difficult to "go back" once something is made. At BEK, we can afford to fail during the preparation stage. This very structure that allows us to go back is what ultimately ensures quality isn't compromised.


BEK insists on handmade tortillas to ensure quality is never left to chance.

Choosing reproducibility and room for judgment over efficiency. That is BEK's quality design.

Next, it's your turn to taste.

BEK's ongoing quest to redefine the value of food speaks louder than words—taste it firsthand. For store listings and updates, visit our homepage.

For a list of stores and the latest information, go to the top.

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