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From Okinawa to the World|Behind the “Experience” of BEK's Tacos

BLUE ENTRANCE KITCHEN (BEK) is,
The restaurant focuses on tacos.

On the other hand, BEK believes that
It's not just about "how to make tacos better."

. What context do you provide?
What kind of time will they spend with you?
Where are we going from this place called Okinawa?

Because the design includes these assumptions,
BEK's tacos have become an entity that cannot be described by the dish alone.

BEK has a direction prior to "culinary genre".

BLUE ENTRANCE KITCHEN Tacos

Tacos are a means to an end.
The goal is quality of experience
Thinking not confined to a single genre

At BEK, we serve tacos, but that is not our ultimate goal. What kind of time do we want to create and what kind of place do we want to be? We have chosen the taco format as a result of our initial direction. This order makes BEK different from other restaurants.

From Okinawa to the World" is not a term that indicates completion.

BLUE ENTRANCE KITCHEN Tacos

Current location and direction of travel
What does it mean to use Okinawa as a starting point?
Posture that does not close

The phrase "From Okinawa to the World" does not indicate a point of arrival. It expresses an attitude of being born in Okinawa and opening outward from there. It is rooted in the local community while at the same time incorporating outside perspectives. This concept is the base of our cuisine and space.

Chanpuru culture as a “space

BLUE ENTRANCE KITCHEN Tacos

...to assume that they will mix and match.
Layers of culture, people, and sound
Design for non-fixation

BEK is rooted in Okinawan chanpuru culture. However, we do not express this as a culinary name or decoration, but rather incorporate it as the overall idea of the space. Different elements mix naturally, and the expression changes from day to day. We consider this state itself to be a good thing.

Design that does not separate food, space, and time

BLUE ENTRANCE KITCHEN Tacos

Design that includes length of stay
Relationship to eating speed
Impact on memory retention

At BEK, we consider not only the food, but also the tempo of the serving and the atmosphere of the space at the same time. We aim for a state in which the entire experience moves at the same speed, rather than any one thing sticking out. This makes the meal more memorable as a single event.

Behind the fact that BEK's tacos are sometimes described as an "experience",

Not having the dish as a stand-alone completion.
...designing the space and time to be included.
Okinawa as a starting point, and keep an open attitude to the outside world.

There are

From Okinawa to the World is not a word that boasts of completion,
The word is used to indicate a progressive posture.

Next, it's your turn to taste.

BEK's ongoing quest to redefine the value of food speaks louder than words—taste it firsthand. For store listings and updates, visit our homepage.

For a list of stores and the latest information, go to the top.

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