The Core of BLUE ENTRANCE KITCHEN｜Unraveling the Brand's Identity Through Philosophy

BLUE ENTRANCE KITCHEN (BEK) is a restaurant brand that creates a consistent experience through its clear MISSION, VISION, and VALUES.

The reason BEK's cuisine and atmosphere remain consistent is that this philosophy serves as the foundation for every decision.

MISSION｜Why does this brand exist?

BEK's MISSION is "to deliver dreams and hope to people through food." We aim not merely to fill stomachs, but for mealtime itself to become a positive memory. Everything—the cuisine, the space, and the people—is designed with this purpose in mind.

VISION｜From Okinawa to the World

BEK's VISION is "From Okinawa to the World." It is a declaration of intent to share a globally recognized restaurant experience from Okinawa, a land of chanpuru culture. It is this perspective—seeing the world from Okinawa, not from the center—that creates BEK's uniqueness.

VALUE｜The Champuru Spirit as a Guiding Principle

At the core of VALUE lies Okinawa's champuru spirit. Whether in cuisine or team building, it creates new value by embracing diverse elements rather than excluding them. This guides every action at BEK.

How philosophy is incorporated into cooking

BEK's cuisine embodies its philosophy. Centered around fermented tortillas, its style fuses the essence of world cuisines—a direct manifestation of VISION and VALUE.

Why Philosophy Extends to Space and Service

At BEK, philosophy extends beyond the kitchen. Everything—from spatial design and the level of service to the expressions of our multinational staff—is designed based on our MISSION, VISION, and VALUES.

The strength of BEK lies inA clear philosophy serves as the “sole criterion for judgment.”is.

MISSION defines our purpose, VISION charts our course, and VALUE guides our daily actions. This triune philosophy is what makes BLUE ENTRANCE KITCHEN a truly unique brand.