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“Delicious with Aroma” Tacos|BEK's Approach

BEK's tacos start tasting delicious even before you take a bite.

・The aroma that rises the moment the plate arrives
・The anticipation that builds before taking a bite
・The moment you bite into it, the aroma transforms into flavor.

At BLUE ENTRANCE KITCHEN, we design our tacos with aroma as the gateway, not the destination.


Fragrance is not an afterthought; it is designed from the very beginning.

Crispy Fish (England)

・Don't rely solely on the finished product
・Distinguish the role of each ingredient's aroma
・Consider how to stand when overlapping

At BEK, we don't leave aroma to chance. Each ingredient is arranged based on when and at what precise moment it will release its fragrance.Order of priorityHaving it naturally sets the tone for the first bite.


Don't overdo the strong scent“

Nashville Armageddon Chicken Taco

・Avoid overemphasizing the roasted aroma
・Don't dominate with smoke
・You won't get tired even as you keep eating

A strong scent is not necessarily better. At BEK, we consider the ideal fragrance to be one that rises initially and then gently fades away.lingering as an aftertasteThe key is that it must be “delicious in aroma.”


Creating a state where smell aids taste

Sour Cream Avocado Shrimp (Italy)

・Don't make them describe the taste
・Make them understand the moment they bite down
・Understanding comes before words

People predict taste based on aroma. With BEK tacos, the aroma provides direction first, allowing the flavor to work without needing complexity.The sense of smell supports the sense of taste.Structure.


What stays in your memory is often the scent rather than the taste.

Wild Mushrooms Blend Taco-Blue Entrance Kitchen

・I remember it in a fleeting moment
・Even if the name doesn't come to mind, the feeling remains.
・A reason to revisit

“I want to eat that again” often stems not from recreating the taste, but from the memory of its aroma. At BEK, we design tacos as an entire experience, encompassing even that "way of being remembered."


BEK's tacos are,
It's not delicious the moment you bite into it.

・The moment it arrived
・When you pick it up
・When brought close to the mouth

Layers of Fragranceby
It's already delicious.

That is,
“Delicious in aroma”
This is BEK's approach.

Next, it's your turn to taste.

BEK's ongoing quest to redefine the value of food speaks louder than words—taste it firsthand. For store listings and updates, visit our homepage.

For a list of stores and the latest information, go to the top.

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